Turn relationships into revenue

Go beyond sales force automation (SFA) with Dynamics 365 for Sales to better understand customer needs, engage more effectively, and win more deals.

Your sales transformation starts here

Enable smarter selling with contextual AI

Focus on the right customers, build trusted relationships, and take swift action with a solution that unifies relationship data and provides contextual AI-driven insights.

Empower sellers to build relationships

Keep the focus on relationships with unified sales solutions and data across LinkedIn Sales Navigator and Dynamics 365 for Sales.

Boost sales productivity with seamless tools

Free up more time for selling with a streamlined sales process that’s supported by familiar and cohesive tools and intelligent optimization.

Improve coaching and sales performance

Effectively coach sellers with data-driven feedback and make decisions based on real-time data and emerging trends. Drive revenue with pipeline analysis, deal insights, relationship analytics, and conversation intelligence.

Increase sales profitably with advanced insights

Identify and replicate successful sales calls with conversation intelligence and help sales teams sell smarter with contextual AI-driven insights.

Innovate with sales solutions built to evolve

Drive innovation with adaptable and scalable sales solutions that are easy to tailor, extend, and connect to other applications and services you already use.

Get a better view into your customers and opportunities

Sell smarter with contextual insights

Improve conversion and win rates with lead and opportunity scoring based on advanced scoring models to identify customers most likely to convert and buy.Increase response rates through warm introductions from colleagues who are already emailing, meeting, and collaborating with prospects.Tailor engagement based on contextual insights that recommend personalized talking points and next best actions.Show sellers when and how customers interact with their emails, so they can be more proactive and responsive in their email communications.

Keep relationships on track with signals from Dynamics 365 and Office 365 that reveal relationship health and risks.

Build relationships with authentic and personal engagement

Unify relationship data and processes with LinkedIn Sales Navigator integration so sellers can build trust and easily manage relationships at scale.Get profiles and data with LinkedIn Sales Navigator integration, including related leads and ways to secure a warm introduction.View interactive org charts to keep track of each account’s contacts and understand the relationships among them to identify potential stakeholders and influencers.

Collaborate and personalize sales documents with embedded Office 365 tools—fitting the way sellers work.

Measure customer sentiment and improve sales engagement by bringing your customer data together with survey insights from Microsoft Forms Pro—included with Dynamics 365 for Sales.

Free up more time for selling

Minimize routine tasks with contextual prompts that, as sellers enter notes, suggest new records to create.Concentrate on selling with sales playbooks that contain repeatable, winning sales techniques and contextual reference materials.Reduce training with a business process UI that provides contextual guidance during every phase of the sales cycle.

Boost sales productivity with seamless tools

Collaborate on deals across functions and geography with customer information and document sharing directly from Microsoft Teams, a modern hub for chat, meetings, documents, and business applications.Accelerate deals with an end-to-end, immersive experience for opportunity management. Increase seller productivity with familiar tools like Outlook, Excel, and SharePoint that work seamlessly with Dynamics 365 for Sales.Support work on the go with modern mobile applications that provide contextual news, social data, and task flows that increase usability.

Recruit, onboard, and strengthen your partner channel. Give partners a quick view of interactions across opportunities, cases, and other relevant information with partner relationship management.

Accelerate sales performance

Help sales managers drive performance with pipeline analysis, deal insights, relationship analytics, and conversation intelligence.

Discover emerging customer needs, competitive dynamics, and market trends with AI-driven insights.

Proactively identify at-risk deals, gain visibility into conversations, and provide actionable feedback through built-in coaching tools.

Innovate with solutions built to evolve

Accelerate time-to-market by quickly adapting the application to your needs with no-code visual editors and tools that make it easy to build and deploy custom sales applications.

Automate and connect processes across Dynamics 365 applications and partner services for a unified experience.

Reduce the cost and complexity of operating a global infrastructure with the Microsoft cloud, and help safeguard your data throughout Microsoft datacenters.

Transform the end-to-end customer journey by unifying your data across marketing, sales, and service.

Why Dynamics 365 for Sales


Role-based solutions built to deliver personal customer engagement


Familiar tools in the context of your sales processes


Built-in intelligence to proactively guide to optimal outcomes


Grow, evolve and transform with modern, extensible platform