Turn prospects into business relationships

Find and nurture more sales-ready leads by moving beyond basic email marketing. Connect sales and marketing, automate processes, and make smarter decisions to maximize your marketing ROI.

Your marketing transformation starts here

Create and nurture leads

Generate more sales-ready leads by running targeted, multi-channel campaigns and personalizing buyers’ journeys.

Align sales and marketing

Create seamless customer experiences through marketing automation, shared data, and connected processes with Dynamics 365 for Sales.

Make smarter decisions

Improve marketing performance with AI-driven insights, lead scoring, and custom dashboards.

Innovate with an adaptable platform

Be ready for what’s next with a robust marketing application that’s easy to tailor, extend, and connect to other apps and services you already use.

Personalize your buyer’s journey

Create and nurture leads

Attract the right prospects by running targeted, multi-channel campaigns across email marketing, web landing pages, events, tele-marketing, SMS integration, LinkedIn integration, and other custom channels.

Create campaign assets quickly using configurable templates, reusable content blocks, and design tools. Easily integrate with third-party content management systems.

Create buyers’ journeys based on LinkedIn content and interactions and automatically sync and nurture leads.

Simplify event management with an attendee-facing web portal and capabilities to manage registrations, sessions, speakers, and venue logistics—including integration with ON24 and other webinar providers.

Align sales and marketing

Create a single view of the customer with Dynamics 365 for Sales to unify data across contacts, leads, and customers.

Identify, target, and close top accounts by orchestrating account-based buyers’ journeys with personalized content and nurture activities.

Track and prioritize leads across all touch points with multiple lead-scoring models and sales readiness grades.

Increase sales efficiency with marketing automation features, generating pre-made workflows to hand off sales-ready leads and drive follow-ups.

Boost productivity and simplify collaboration by using familiar Office 365 tools, sharing marketing calendars with your sales team, and enhancing campaign and lead nurture visibility.

Make smarter decisions

Improve marketing results with out-of-the-box dashboards and marketing analyzers—or build your own custom dashboards.

Target the right audience and focus on the highest-priority leads with dynamic segmentation, AI-based segmentation boost, lead-scoring models, and smart scheduling to contact them at the right time.

Personalize the buyer experience based on interaction insights throughout their journey—including websites, emails, and events.

Better understand customer needs by conducting online surveys, then apply the learning to your marketing activities.

Why Dynamics 365 for Marketing


Provide customers with self-service portals, proactive updates, and technician tracking to ensure a positive experience at every step


Single platform for servicing customers with a seamless out of the box business process spanning case management, resourcing, and through to work order completion


With IoT alerts, move from being reactive to predictive maintenance


Any individual, team, or piece of equipment can be scheduled regardless of type and location of work performed to cover in-house, onsite, or remote appointments